Can interact with targeted audiences in real timeĬonsiderations when determining the most effective digital marketing channels for your businessĮvery business is different.

Reaches potential customers during the early stages of the buyer’s journey.

Provides a straight communication route between you and your customer.

Delivers an excellent return on investment (ROI).

Provides instant and highly measurable results.

These are just some of the many digital marketing benefits: Then quickly make changes, to get you on the right track. By doing this, you can recognize what’s working and what isn’t. Since digital marketing usually is happening in real time, you’re able to continually analyze the strategy, content and campaigns. It consists of video marketing, email marketing, content marketing, social media marketing, SEO, PPC, display advertising and mobile marketing, among others. Also, digital marketing employs the internet and other online digital technologies to promote products or services, which is an area that most businesses don’t have the internal expertise.īefore I tackle the 5 most effective digital marketing channels for your business, let me demystify digital marketing a bit and share its benefits.ĭigital marketing is an overarching term that encompasses all types of online marketing. As a start, it’s filled with techy jargon and acronyms like SEO (search engine optimization), PPC (pay per click), KPI (key performance indicator), SEM (search engine marketing), CTR (click through rate) and CPC (cost per click), to name a few. While the term digital marketing was first used in the 1990s, when the digital age took off, businesses continue to be hesitant to dive into the digital marketing arena 30 years later.Īlthough I’m a digital marketer, I can understand why you’d feel overwhelmed by digital marketing. Gone are the days when a business could side-step having digital marketing in its marketing plan.

Digital activation campaign